IFA Launches Innovation Awards to Set the Stage for a New Century of Expertise Breakthroughs

The initiative, introduced on June 24, 2025, is the newest transfer by IFA Administration GmbH to boost the occasion’s international positioning as a platform for probably the most vital and forward-looking developments in expertise. The awards are supposed to assist retailers, media, and shoppers determine “the Better of IFA” by shining a light-weight on cutting-edge developments in areas like synthetic intelligence, mobility, related well being, sustainability, and accessibility.

“The IFA Innovation Awards will acknowledge the Better of IFA, rewarding the unbelievable progress being made in house and shopper expertise,” mentioned James McGough, Managing Director at Clarion Occasions, one in every of IFA’s joint organizers. “By highlighting best-in-class merchandise… IFA will assist retailers, patrons, shoppers, press, and media determine the manufacturers which can be really shaping how we dwell, work, and play.”

Entries will likely be reviewed by an unbiased jury of world consultants, together with tech journalists, product designers, and trade leaders. I’m very excited to be one of many judges of the IFA Innovation Awards! The purpose shouldn’t be solely to award excellence but in addition to offer a clear course of for figuring out significant merchandise and design improvements launched on the occasion. Firms must apply before August 16th.

Past the Awards, Celebrating a Century of Innovation Showcases at IFA

Photograph courtesy of IFA

The introduction of the Innovation Awards follows the success of IFA 2024, which celebrated the one centesimal anniversary of the commerce present. That centennial version drew over 215,000 attendees from 138 nations, together with greater than 133,000 commerce professionals, reaffirming IFA’s position as a significant assembly level for the worldwide shopper electronics and equipment industries.

German Chancellor Olaf Scholz formally opened the one centesimal version, underscoring IFA’s nationwide and worldwide significance. The present featured vital developments in good houses, AI-driven home equipment, well being and wellness expertise, and sustainable innovation. From foldable shows to next-generation sound programs and energy-efficient house options, the expertise on show mirrored each the heritage and way forward for the occasion.

We’ve got been reporting from the IFA show floor in Berlin for the past 12 years, offering real-time protection and hands-on insights into probably the most thrilling bulletins. Our IFA 2024 highlights and Ubergizmo’s Best of IFA 2024 Awards captured a number of the key improvements showcased through the centennial version of the present.

Photograph on the left: Leif Lindner on stage at IFA 2023, earlier than the rebranding of IFA 2024, image on the proper

Now, with the one hundred and first version of IFA on the horizon, the IFA Innovation Awards provide a brand new mechanism to formally acknowledge groundbreaking concepts and merchandise that may form the way forward for shopper expertise.

This new route additionally displays a strategic shift beneath the management of Leif Lindner, who grew to become CEO of IFA Administration GmbH in mid-2024. I interviewed him in August 2024, just a few weeks earlier than IFA 2024. On the time, he spoke candidly about his priorities for the present’s evolution and its relevance in a fast-changing international tech atmosphere.

Lindner introduced a long time of expertise from senior roles at Samsung and Sony, and he had a deep understanding of IFA from each the exhibitor and organizational views.

As a part of the IFA 100 program, the occasion additionally underwent a rebranding effort geared toward clarifying its id and renewing its enchantment to each enterprise audiences and the broader public. In our interview, Leif Lindner emphasised that this was not only a visible refresh however a strategic transfer to reposition IFA as a year-round platform targeted on innovation, perception, and worldwide relevance. The up to date model id aimed to higher replicate IFA’s twin concentrate on trade and life-style, and to organize the present for its subsequent part of development.

He emphasised that innovation at IFA isn’t nearly product bulletins—it’s about storytelling, inspiration, and international impression.

“This isn’t about making IFA greater. It’s about making it extra related,” mentioned Lindner “We wish to sharpen the positioning of IFA because the place the place enterprise will get achieved, the place probably the most thrilling product launches occur, and the place the trade will get impressed.”

The IFA Innovation Awards embody that mission, offering a curated framework to determine and have a good time revolutionary merchandise and corporations showcased on the present.

As IFA 2025 prepares to open its doorways for the one hundred and first time, the newly launched Innovation Awards sign a renewed dedication to shaping the way forward for expertise, not simply as a platform for product debuts, however as a worldwide discussion board for excellence, creativity, and imaginative and prescient.

Ubergizmo will return to Berlin this September to offer complete protection of the Innovation Award finalists and winners, in addition to all the important thing bulletins. Keep tuned.

Filed in Announcements >Events. Learn extra about Awards, Editorpick, IFA, IFA 2023 and IFA 2024.