Instagram public accounts with lower than 1,000 followers can now not go dwell

Instagram is now not permitting public accounts to go dwell if they’ve lower than 1,000 followers. Customers have been reporting over the previous few days that their accounts aren’t eligible for Stay broadcast on the app anymore. “We modified the necessities to make use of this characteristic,” reads the notice that pops up when folks attempt to host a livestream broadcast to their followers. “Solely public accounts with 1,000 followers or extra will have the ability to create dwell movies.” Now Meta has confirmed the brand new eligibility requirement to Engadget.

The corporate informed us that it began implementing the brand new rule so as to be sure that it is offering the very best expertise for creators that host Stay broadcasts and that it is driving enhancements within the characteristic’s general utilization expertise. It did not make clear why Instagram will not have the ability to present the very best expertise if customers with beneath 1,000 followers can livestream, as effectively.

Meta additionally informed us that the brand new requirement applies not simply to public, but in addition to non-public accounts. Nonetheless, the change has solely began rolling out to non-public accounts, which is probably going why its discover states that solely public accounts with 1,000 followers or extra can go Stay for now. That seemingly means Instagram is killing the flexibility to do livestreams for up to three close friends solely, which was a characteristic the platform launched in 2024.