It is time for the Apple TV 4K to alter its identify too

In case you missed it, Apple TV+ shed the plus signal and changed its name to simply Apple TV. On the floor, that is a positive change, and it is at all times good to simplify issues when you’ll be able to. The one drawback with this identify change is now the truth that Apple’s flagship service shares its identify with a streaming gadget and an app. There are three issues within the Apple ecosystem which have the identical identify, and that is an unforced error in my eyes.

There is not any cause to make potential subscribers extra confused if you do not have to. It is already arduous sufficient to elucidate the distinction between Apple TV+ and the Apple TV 4K as it’s, and now it is gotten much more troublesome. I additionally discovered it odd that when the Apple TV app got here to Android gadgets, it did not include Apple TV+ as an possibility. Now, it is even weirder as a result of my Apple TV app does not have Apple TV.

Apple TV has a naming drawback

We won’t go on like this

There’s nothing extra irritating than having to elucidate a complicated identify to any individual. Fortunately, that does not occur fairly often in my private life, as no person I do know cares about my Apple TV as a lot as I do. Nonetheless, I can simply think about the problem in explaining the distinction between the Apple TV gadget and the Apple TV streaming app to any individual who’s trying to be taught extra. There is not any cause for the pair to share a reputation, and whereas Apple would possibly really feel prefer it’s a good suggestion, I can not agree.

The Apple TV 4K is my favourite streaming gadget, so it is a disgrace to see it doubtlessly wrestle due to a reputation change. It has me pondering that the precise Apple TV gadget wants to alter its identify to one thing extra consumer-friendly. I would not take into account myself essentially the most artistic individual on the planet in terms of naming issues like this, however I feel a primary identify like Apple Field or Apple Stick for a streaming stick would go a great distance in making this extra simply distinguishable from the remainder of the Apple lineup.

For those who take a look at different corporations, you will discover naming schemes just like the Roku Streaming Stick or Amazon Fire TV Stick. There is not any strategy to get confused there as a result of it has what the product is within the identify itself. On prime of that, The Roku Channel is a definite identify that lets viewers know it is a service as an alternative of a tool. There is not any such luck for Apple TV. The app and the gadget share the identical identify, making this an issue distinctive to Apple.

It seems like there’s a simple repair right here, and corporations aren’t any strangers to strolling again unhealthy identify adjustments. A distinguished instance is HBO’s choice to drop the HBO identify from HBO Max earlier than switching again to it. It is vital for corporations to be open to criticism due to shifts like this, however I do not know if Apple is a type of corporations. Apparently sufficient, the Apple TV is without doubt one of the solely areas the place the identify does not make sense. Everyone is aware of the iPhone is a cellphone and the iPad is a pill, so why cannot that translate to the Apple TV being a streaming gadget?

Apple TV could have a tough time rising like this

One thing has to provide

Apple has a transparent benefit over many corporations due to its sheer model recognition. Virtually all people is aware of what Apple is, however what they may not know is that Apple makes a streaming gadget. It is no secret that Apple TV, the streaming service, has had a troublesome time rising even with hit exhibits like Succession and Ted Lasso. All of the awards on the planet wrestle to assist the streaming service rival the likes of one thing like Netflix.

It is not going to be simpler to seek out an viewers while you share your streaming service’s identify with a tool. If Apple can abruptly change the identify of a service with a easy line buried on the backside of a press launch, I do not see why it could possibly’t be performed with the Apple TV 4K. Rumors of a brand new mannequin proceed to swirl, and I feel it will be a good time to introduce a change. If the brand new mannequin has an upgraded processor that offers it extra gaming capabilities, it is likely to be useful to drop the TV moniker completely and place it as a robust field as an alternative of only a streaming gadget.