OpenAI Goes All-In on Vibe Coding, Says ‘Mature Experiences’ Are on the Horizon

OpenAI’s DevDay 2025 featured a serious concentrate on vibe coding. The corporate, which boasts that it now has greater than 800 million weekly energetic customers for ChatGPT, introduced quite a lot of new instruments for builders throughout its annual occasion in San Francisco. Headlining the bulletins: the flexibility to construct with apps immediately in ChatGPT (together with ultimately permitting “mature experiences” as soon as age verification is in place) and the introduction of a toolkit that may assist customers construct and deploy their very own AI brokers.

In OpenAI’s obvious effort to show ChatGPT right into a full-on frontend growth surroundings, the corporate introduced its new Apps SDK (Software program Growth Package) that may enable devs to tug in supported third-party apps to finish duties. In a demo, the corporate confirmed ChatGPT working with Zillow to generate a map of properties obtainable on the market in Pittsburgh. Zillow created an interactive map primarily based on the immediate, and the consumer was capable of ask extra questions primarily based on the map. The performance ought to enable customers to create instruments utilizing third-party apps, which they will preview immediately inside ChatGPT.

According to OpenAI, Apps SDK is out there instantly for Free, Go, Plus, and Professional plans. Assist shall be obtainable out of the gate for Reserving.com, Canva, Coursera, Figma, Expedia, Spotify, and Zillow. The corporate additionally mentioned that it plans to supply assist for DoorDash, OpenTable, Goal, and Uber within the close to future. For now, customers will solely be capable to make and use the apps in preview, however it plans to permit builders to submit apps later this 12 months, with a listing for apps deliberate in order that builders can share their vibe-based creations.

There are many particulars but to return concerning what comes from Apps SDK. Altman promised monetization tips, for example, are within the pipeline. Additionally on the best way: “mature experiences.” According to OpenAI’s App developer guidelines, “Apps have to be appropriate for common audiences, together with customers aged 13–17. Apps could not explicitly goal youngsters underneath 13.” However that received’t be the case endlessly. “Assist for mature (18+) experiences will arrive as soon as acceptable age verification and controls are in place,” it reads.

The corporate just lately launched age verification tools designed to shift underage customers right into a ChatGPT expertise with a lot stricter tips following a wrongful death lawsuit filed against the company by the household of an adolescent who died by suicide after in depth conversations with the chatbot. It seems that as soon as it hammers out these particulars, it’ll open the floodgates to extra “grownup” features.

Along with Apps SDK, the corporate additionally rolled out its AgentKit API (Software Programming Interface), which can enable customers to construct their very own agentic AI instruments. It’s a major growth of OpenAI’s Agent, which it launched earlier with the promise that the system might navigate the online autonomously to finish duties assigned to it by the consumer.

Sticking with the vibe coding theme, AgentKit’s main function is its Agent Builder, which permits customers to program their AI agent’s performance by a visible interface. Altman described it as being like Canva for constructing brokers, making it extra accessible to those that are much less technical.